INDEPENDENT CULTURE FUND

We set this fund up out of company profits. 20% of gross profit goes directly into the Independent Culture Fund which artists can apply for on an adhoc basis. So far, because of the brands we’ve worked with, we’ve helped realise the creative vision of a number of outstanding musicians, through music video creation, European tours and social causes.

Whet your whistle on a couple below…

JIANBO ‘MONGKOK MADNESS’

When Jianbo’s management got in touch re: our fund, we’d never heard of Jianbo. We immediately felt foolish because boy is he great.

Jianbo’s creativity is, in our humble opinion, pretty much unrivalled. As a storyteller, rapper and creative director, this guy is truly carving out a path that’s setting him apart from so many others in this scene. Providing funding to help him make the above video is testament to that.

So sit back, enjoy and obviously go listen to everything else he’s doing because it will make you cool when you share it with your friends and it’s cool to be cool.

QAZI & QAZI EUROPEAN TOUR

These incredible sisters were seeking funding to help them go on a European tour. For anyone with a vague finger on the music touring pulse, you’ll be aware of how expensive this is. MUCH bigger artists are stopping or pausing tours because it’s just nor financially realisitc. This is a massive travesty.

So we helped them get on their way and as you can see in the above video of them performing in Germany, their beautiful, yet disquieting music is lapped up by the packed audience.

Grassroot artist touring is fundamental for growth. Keep going to gigs!