DOING IT DIFFERENTLY

Your brand has a personality. It has characteristics and traits and energy that provide its identity. It’s a make up of the products or services that you offer, your marketing and your style. It’s what makes your brand unique.

This is where we begin.

Consumers buy into authenticity, shared values, experiences and cultural alignment. We prioritse this over standardised metrics.

We analyse still and moving imagery, aesthetics, and storytelling elements, that enables brands to align not just with an artist’s persona but with their entire creative identity.

We’re building temporal analysis features that will allow us to interpret data and events over time, providing greater depth and understanding of patterns and trends in artist-brand matching.

This is humanised data delivered in structured formats, allowing for informed decision making: from picking the right talent to best creative strategy.